Delivering excellence through great customer support

Precise Biometrics’ newest office in Shanghai was established just over a year ago to enhance support for its customers in Asia. Led by Matthew Bai, Customer Program Manager, a strong pipeline of business is in place and the team has been extended to support the company’s major new customers in the region. We spoke to Matthew to hear about the progress he is making…


Tell us a little about your role please and what a typical working day looks like.

I’ve worked here in Shanghai as the Customer Program Manager for Precise since November 2018. My key focus is to make sure that we have excellent support here for our customers in Asia – establishing and growing the team we need here in the region and working closely with our customers. As the main contact for customers I have a daily sync-up with them and work closely with the whole team to make sure we are creating great solutions together.

What do you like best about working for Precise?

I really enjoy the working environment and friendliness of the people here. The team is full of expertise and works well together. I like that everyone is so professional, has a lot of experience and can solve challenges really quickly – that makes my work a lot easier!

What are you most proud of achieving while working with Precise?

My goal is to provide great levels of customer service and I’m proud of what we’ve been able to achieve through the Shanghai office so far.  I’m delighted that we have successfully built a great team here and that our customers are happy with the support we deliver. In the end that will secure and extend business opportunities with our customers, which is what we are here to achieve.

What benefits have your customers seen from Precise opening up the new office in Shanghai?

The key benefit is that engineers are closer and can respond quickly when a customer needs support. Now we are located in the region we operate in, we’re in the same time zone so can often be on site within half a day for something urgent. This makes a real difference for customers given the fast development of projects they are engaged in.