For Precise, a global pioneer in cyber security and biometrics, the company’s important global mobile phone market recovered in 2024, after two years of decline. According to industry data, global smartphone deliveries increased by 6% on the previous year, reaching over 1.2 billion devices in 2024. This recovery was driven by growing demand for phones equipped with advanced displays, AI features, high security and improved user-friendliness.
The five largest suppliers continued to dominate the global market in 2024; Apple, Samsung, Xiaomi, Transsion and Vivo. Google, which is not top five, increased its market share for Pixel smartphones through increased penetration in the US.
Market 2025
Analysts predict continued growth in the global smartphone market in 2025, with deliveries expected to increase by up to 7%, according to many analysis companies. In the longer term, continued growth is expected in the period 2025–2033, driven by innovation in AI, security, biometrics and premium features.
Security & Ultrasonic
Ultrasonic-based fingerprint authentication and anti-tampering (solutions to prevent tampering and fraud) are playing a crucial role in developments. AI features in a device not only enhance the user experience, but also enable real-time threat detection, such as anti-tampering and liveness detection, which strengthens security.
In 2024, the use of ultrasonic-based fingerprint sensors for authentication increased significantly, driven by their performance and ability to work under high-resolution screens and other materials. Actors such as Google, Samsung and Qualcomm have been at the forefront of this technology and integrated it into their flagship models.
In the years ahead, ultrasonic sensors are expected to expand beyond the premium segment and also reach mid-range models. Growth forecasts suggest double-digit annual growth, with Knowledge Sourcing Intelligence forecasting a compound average annual growth rate (CAGR) of 25% between 2025 and 2030.
What does this mean for Precise?
- Mobile phones are still Precise’s largest customer segment, which means that the recovery and growth in the mobile market has a positive impact on the company’s growth.
- The increasing use of ultrasonic-based fingerprint sensors is in line with Precise’s strengths and technological development.
- Demand for high-security solutions strengthens Precise’s position in the field of anti-tampering and liveness solutions.
“The fact that the mobile phone market is returning to growth is a positive signal for precise and the entire industry. As mobile phones become smarter, security requirements increase, making our biometric solutions even more important in helping our customers deliver the security and user-friendliness that users demand. The increase in anti-tampering solutions and ultrasonic-based fingerprint sensors for authentication is a great opportunity for us in our growth journey – and to further accelerate our mission to create a secure and seamless everyday life where you are the key.”
Joakim Nydemark, CEO of Precise Biometrics
Sources:
The figures vary slightly depending on the analysis company, and we have used a selection of sources. The figures quoted are an average and/or a selection of the following; IDC Quarterly Mobile Phone Tracker, 2024–2025, Counterpoint Research: Global Smartphone Market Insights, 2024, Strategy Analytics: Mobile Market Growth Projections, 2025, Canalys: Smartphone Shipment Analysis, 2024, Qualcomm Reports on Ultrasonic Sensor Adoption, 2024 and Knowledge Sourcing Intelligence: Ultrasonic Fingerprint Sensor Market 2024.
This article was published in connection with Precise Biometrics Year-End Report 2024. Read the full report here.
