Biometric Technologies
The market for Precise algorithm products remains positive, and the company is experiencing strong momentum. During the period, Precise won new projects, further developed the software and saw new products reach the market.

Mobile phone market
The mobile phone market remains the single largest vertical, due to the large volume of phones being produced – nearly 1.2 billion smartphones were manufactured in 2024 (source: Research and Markets). Margins are under pressure, but they are better in the areas where Precise is strongest, ultrasonic and anti-tampering (to prevent fraud and manipulation).

A few of the period’s highlights in the mobile phone area:

• Continued success in ultrasonic & anti-tampering: The area continues to grow faster than the mobile phone industry as a whole, with better margins and a rather unique position for Precise. For example, the company is the only supplier of ultrasonic and anti-tampering for Qualcomm in China, Europe and the USA. Ultrasonic is also growing into new product areas and out of the premium segment into areas including the mid-range segment. The benefits include performance and the ability to place the technology under different materials.
• Expanded expertise in the US: Precise has strengthened its team with a technical engineer based in the US. This person has valuable experience from Qualcomm and previously worked with their ultrasonic sensors.
• Extended and strengthened partnerships: Precise is continuously taking steps in its relationships with partners and leading suppliers, such as Qualcomm and Egis. Several new projects were won during the period.
• Closer dialog with end customers: More and more end customers (B2B companies such as mobile phone manufacturers and producers of consumer electronics) are seeking direct collaboration with Precise to improve security, performance and user experience.
• Product launches: Several new mobile phones with Precise ultrasonic and anti-tampering solutions reached the market during the period, with more in the pipeline.

Automotive
Precise continues to see a great deal of interest in the automotive industry and carried out several activities during the period, including an Asia roadshow together with Infineon.

Even though the automotive industry is experiencing certain challenges, Precise sees these primarily related to electrification and self-driving, while digitalization and the Software Defined Vehicle (SDV) concept are still accelerating – and it is primarily in these areas where the company’s solutions are relevant. The market is driven both by the opportunities presented by new technology and the focus on software in vehicles, as well as new regulations concerning safety. Volume production is under way, which is positive as lead times are generally longer in the automotive industry than in the mobile phone industry, for example.

Hand recognition & gestures
Hand recognition, which is the latest modality to be added, has got off to a good start. There is a high level of interest and the company is starting to make the actual possibilities more tangible. One of the factors driving interest in hand recognition around the world is the many initiatives that are under way in the US and China, among others, around hand recognition, where it is being used with success in areas such as grocery stores and the subway.

Many customer meetings were held around the world during the period, and to further accelerate the development, an agreement was signed with Crunchfish on hand movement technology. This agreement gives Precise access to new, advanced technology for hand detection and hand interaction, which can be used, for example, for payment, access and government initiatives such as national ID systems. Object detection and being able to follow the object in three dimensions also opens up business opportunities in a number of other areas, such as augmented reality, interaction in vehicles and industrial applications. Precise sees great opportunities in both selling the hand algorithm as a technical platform and working with partners to create packaged products for companies and industry.

New verticals
Plenty of news outside the mobile & automotive markets too:

• Sales of the BioLive anti-tampering product for limited hardware environments are under way, and the first evaluation projects are in progress. Areas of application include national digital ID systems.
• Xiaomi launched the Mijia Smart Safe at the end of 2024, a safe with the Precise fingerprint algorithm. This is one in a series of products from Xiaomi featuring Precise technology.
• Data collection of biometric prints has rapidly become increasingly important. This data is vital to be able to train algorithms, but also to be able to develop products in the areas of anti-tampering and liveness. Precise has its own data collection and lab for this in the US.

Read the full Q4 report here.