Precise introduces new website
This launch marks an important step forward. The new site has been designed to better serve our key audiences — making it easier to understand what we do, explore how we create value, and reflect the diverse segments and markets in which we operate. The structure has been completely reworked to simplify navigation, streamline access to information, and guide visitors more intuitively to relevant products, services, and insights. Our full portfolio is now easier to access, and the messaging is crisp, clear, and compelling.
Visually, the website introduces a more modern expression of our brand with updated graphic elements and a refined color palette that brings new energy — while staying true to our heritage.
“The new website gives us a stronger platform to communicate what we do, how we do it, and why it matters. It brings our full offering into focus, supports our commercial goals, and helps us connect more effectively with customers, investors, partners, and future talent”, says Fredrik André, CMO at Precise Biometrics.
While the new site is live, it’s not final. It will continue to evolve over time, guided by data, feedback, and the ongoing development of our business. It’s a living platform that will grow with us, helping us stay relevant, clear, and competitive in how we communicate our value.
At its core, the new website reflects the innovative, high-tech and trusted premium solutions we deliver. It aligns with the complexity of our solutions and the pace of the market — offering a sharper, more accessible view of who we are, what we do, and the value we bring.
Explore the new site: https://www.precisebiometrics.com/